360º brand design / advertising / packaging / beauty / fashion

 

Bergman Associates
511 West 25th Street, Suite 804
New York, NY 10001 USA
212 645 1911
contact@bergassociates.com

CONTACT
 

Bergman Associates: Innovation in brand design, advertising and package design.

Bergman Associates was founded in 1991 by Creative Director Robert Bergman, former lead art director for Fabien Baron at Interview Magazine and at Baron and Baron Inc., art director for Ryuichi Sakamoto and David Byrne, creative director of international editions of Vogue Magazine and most recently, vice president/creative director at L'Oreal.

The team at Bergman Associates brings fashion, beauty and luxury industry insider experience, creative excellence and superior innovation to the creation, design and building of modern brands.

“Bergman Associates' goal of presenting “true beauty” in their designs is unwavering no matter how complex the project. While this is a feat that skill makes possible, holding true to this sensibility and continually creating fresh and highly appealing visuals is definitely not an easy accomplishment. ” — Plus81 Magazine, Japan

360º BRAND DESIGN: brand positioning, brand naming, logo design, corporate identity, brand innovation and brand standard maintenance.

ADVERTISING: creative and art direction, casting, photoshoot production, alternative advertising, retouching and post-production.

GRAPHIC DESIGN: full-service collateral design, signage system and navigation design, broadcast graphics, editorial design, print and artwork production.

INTERNET DESIGN: full-service web presence creative direction, design and technical implementation.

PACKAGE DESIGN: packaging creative direction and design, shelf-impact optimization, packaging production art and file preparation, rendering, comp and model production.(also see our partner company: Mpakt.)

PRESS:

2LUXURY2 download
AXIS Magazine (JAPAN) download
Beauty Packaging Magazine download
Branding Magazine 1 download
Branding Magazine 2 download
Communication Arts Magazine download
Cosmetics Design Magazine download
Cosmetics Packaging Magazine download
Creative Review Magazine (UK) download
Designers Workshop Magazine (JAPAN) download
Dexigner Magazine 1 download
Dexigner Magazine 2 download
File Magazine (ARGENTINA) download
Forbes Magazine download
Graphic Design Magazine download
GreenerPackage.com download
Happi Magazine download
Hotel Management Magazine download
IDEA Magazine (JAPAN) download
International Herald Tribune download
Luxury Institute download
Luxury Society download
Package Design Magazine 1 download
Package Design Magazine 2 download
Packaging Digest download
Packaging Europe Magazine (France) download
Packaging World download
Plus 81 Magazine (JAPAN) download
PromoBeauty download
The Affluist download
The New York Times download
Vanity Fair Magazine download
Wired Magazine (JAPAN) download
WWD download

AWARDS:

The American Package Design Award
Le Prix D'Excellence de la Beauté
The HBA/IPDA International Package Design Award
The Society of Publication Designers Award
The Type Directors Club Judges Choice Award
The Type Directors Club Award
The American Institute of Graphic Arts Award
The Art Directors Club Award
The Tokyo Art Directors Club Award
The Rebrand 100 Award

ARTICLES:


modern packaging + innovation.

SELECTED CLIENTS:

7th On Sixth (New York Fashion Week)
Alberta Ferretti
ArtItalia
Atlantic Records
Aube Cosmetics (Japan)
Blindspot Magazine
Cadeira (Brazil)
Calvin Klein Fragrances
CFDA (Council of Fashion Designers of America)
Condé Nast Publications International
Coty
Danske Statsbaner
David Byrne
Estee Lauder
Fashion Targets Breast Cancer
For Life Records (Japan)
Forum Jeans (Brazil)
Gore-Tex Fabrics
Gut Records (Japan)
Hain Celestial Group
Hybrid
J. Lindeberg
K.A.B. Inc (Japan)
KAO Cosmetics (Japan)
Kirna Zabete
Lim & Cia (Brazil)
Luaka Bop
L’OREAL Paris
L’OREAL Professionnel
Maybelline Cosmetics
Mitsubishi
Moda Inc.
Moschino
Myth (Japan)
Natural Selection (Japan)
Nicole Miller
Nubest Salons and Spas
Philosophy di Alberta Ferretti
Pureology
Redken
Rise Corporation (Japan)
Ryuichi Sakamoto
Shu Uemura
Sony Music
Todo Mundo Ltd.
Unilever
Virgin Records
Vogue Brasil Magazine
Warner Bros. Records
Wired Magazine (Japan)

©2012 BERGMAN ASSOCIATES. ALL RIGHTS RESERVED.

New Press and Articles (Jan 2012)
New press in: Beauty Packaging Magazine, Branding Magazine, Cosmetics Design Magazine, Cosmetics Packaging Magazine, Dexigner, Forbes Magazine, GreenerPackage.com, International Herald Tribune, Luxury Institute Luxury Society, Package Design Magazine, Packaging Digest, PromoBeauty, The Affluist, and The New York Times. (see PRESS listing at left)

Pureology Professional Products Relaunch in Innovative ‘Multi-Task’ Bottle (Jan 2012)
L’Oreal’s Pureology brand professional products (shampoos, conditioners, masques and treatments) have been literally flipped over on-shelf in sophisticated pearlescent toned, multi-tasking bottles designed to reflect their 100% vegan formulation and sustainable packaging. The Pureology redesign, takes the form of a sensuously curved, innovative set of bottle designs (one sits on its cap the other on its base), which are manufactured from a single mold and appear to embrace on shelf.

five new packaging ranges for L’Oreal's Redken (Out 2011)
Bergman Associates designs the packaging for new product ranges for L’Oreal’s Redken brand including: INTERFORCE, NATURE’S RESCUE, SHADES EQ, STYLE CONNECTION, and Redken’s line of haircare products.

All new packaging for Hain Celestial's Alba Botanicals, Avalon Organics and Batherapy. (Mar 2011)
Bergman Associates is redesigning and modernizing packaging for the New York based Hain Celestial Group: Alba Botanicals, Avalon Organics and Batherapy.

BERGman associates REDESIGNS THE PACKAGING OF L’OREAL - pureology (Jan 2011)
Bergman Associates redesigns the packaging of the L’Oreal Professional brand Pureology's styling range, COLOUR STYLIST.

Robert Bergman speaks at TOKYO GRAPHIC PASSPORT (Sept 2010)
Bergman Associates' creative director, Robert Bergman is invited to speak at TOKYO GRAPHIC PASSPORT 2010 Design Summit in Tokyo, Japan

Bergman Associates is chosen to be included in LEURZERS ARCHIVE’S "BEST PACKAGING DESIGNERS WORLDWIDE’’ (Aug 2010)
The work of Bergman Associates is featured In the book "LEURZERS ARCHIVE’S BEST PACKAGING DESIGNERS WORLDWIDE’’

Bergman Associates FEATURED IN "GRAPHICS DESIGN ANNUAL 2010" (Sept 2009)
Bergman Associates is featured in a special eight-page section in the Graphics Design Annual 2010.

Bergman Associates honored with a SIX-PAGE feature story IN PLUS 81 MAGAZINE (Feb 2009)
Six-page feature article on Bergman Associates in Plus 81 Magazine, volume 43. (see PRESS listing at left)

Bergman Associates RECEIVES THE AMERICAN PACKAGE DESIGN AWARD (Jan 2009)
Bergman Associates receives THE AMERICAN PACKAGE DESIGN AWARD for SHU UEMURA styling products packaging, SHU UEMURA haircare secondary packaging and REDKEN FOR MEN's new packaging.

Shu Uemura products designed by Bergman Associates awarded Le Prix d'Excellence de la Beauté (Out 2008)
Shu Uemura products designed by Bergman Associates awarded Le Prix d'Excellence de la Beauté by Marie Claire Magazine.

Bergman Associates featured in COMMUNICATION ARTS MAGAZINE. (Feb 2008)
Bergman Associates featured in COMMUNICATION ARTS MAGAZINE. (see PRESS listing at left)

Bergman Associates featured in PACKAGE DESIGN MAGAZINE. (Feb 2008)
Bergman Associates featured in PACKAGE DESIGN MAGAZINE. (see PRESS listing at left)

Bergman Associates DESIGNS THE core HAIRCARE PRODUCTS OF L’OREAL (Dec 2007)
Bergman Associates designs the main haircare products of L’Oreal: VIVE PRO becomes the new premier haircare offering from L’Oreal. The project to rebrand \"Vive\" into \"Vive Pro\" included packaging design, branding and brand standards creation. The range consists of 45 products including shampoos, conditioners, and leave-in treatments.

Bergman Associates DESIGNS A NEW BRAND FOR L’OREAL Professionnel (Out 2007)
Bergman Associates designs a new brand for L’Oreal Professionnel: the TEXTURE EXPERT range consists of 15 skus and compliments the existing Bergman Associates-designed Tecni.Art brand and Serie Expert shampoos, conditioners and treatments.

Bergman associates' CREATIVE DIRECTOR INVITED TO SPEAK AT THE HBA GLOBAL EXPOSITION (Sept 2007)
Bergman Associates' Creative Director Robert Bergman invited to speak at THE 2007 HBA GLOBAL EXPOSITION AND EDUCATIONAL CONFERENCE: "Meet the Designers: What you need to know about the creative process." moderated by Marianne Klimchuck, Associate Chairperson / Packaging Design Department, Fashion Institute of Technology.

Bergman Associates AWARDED THE IPDA INTERNATIONAL PACKAGE DESIGN AWARD (Sept 2007)
Bergman Associates awarded the IPDA INTERNATIONAL PACKAGE DESIGN AWARD at the 8th Annual International Package Design Awards (IPDA), sponsored by Beauty Packaging Magazine.

shu uemura art of hair launches worldwide (Aug 2007)
The Bergman Associates-designed products for SHU UEMURA have launched. Until now, the brand was known only for cosmetics and skincare. Bergman Associates is responsible for the design of the brand's 24 luxury haircare and styling products, as well as the creation and direction of the advertising and all launch collateral and all promotional material. The products will be available worldwide.

Bergman Associates featured in CREATIVE REVIEW MAGAZINE. (Aug 2007)
Bergman Associates featured in CREATIVE REVIEW MAGAZINE. (see PRESS listing at left)

Bergman Associates REDESIGN of the L'OREAL brand, MAYBELLINE (Apr 2007)
Bergman Associates' creative director has redesigned and modernized L’OREAL’S Maybelline brand: L’OREAL’S Paris-based CEO Jean-Paul Agon commissioned Robert Bergman, Creative Director of Bergman Associates to redesign the branding, packaging and oversee the advertising of the brand Maybelline worldwide.

THE NEW SHU UEMURA by Bergman Associates debuts on the cover of wwd (Mar 2007)
The new Shu Uemura product line by Bergman Associates previews on the cover of WWD. (see PRESS listing at left)

Bergman Associates CREATIVE DIRECTOR INVITED TO SPEAK AT paris EXHIBITION (Nov 2006)
Bergman Associates' Creative Director Robert Bergman was invited to speak at the EMBALLAGE WORLD EXHIBITION in Paris: Robert Bergman spoke on the topic of BRANDING INNOVATION AND MODERNIZATION «LES PRODUITS DE BEAUTE: DE L'INNOVATION A LA MODERNISATION» at the Congrès Pack.Vision / Emballage World Exhibition in Paris.