Bergman Associates: creating and building uniquely beautiful brands: work that is simultaneously strong and impactful, harmonious and intelligent. Our work fuses art and design into every step of the creative process— from conceptualization to completion and brand maintenance.

Since 1994, Bergman Associates has been producting highly successful award-winning work for a wide range of domestic and international clients including: Alberta Ferretti, Shu Uemura, The Council of Fashion Designers of America, J. Lindeberg, Ryuichi Sakamoto, Calvin Klein Fragrances and Fashion Targets Breast Cancer. We offer a full range of integrated services, from branding, advertising, and graphic design, to package design, creative direction and "total-brand strategies."

Our work involves interaction with a broad range of outside talent including PR firms, artists and illustrators — as well as the world's top photographers including: Greg Kadel, Vincent Peters, Stephane Sednaoui, Jean-Baptiste Mondino and Nick Knight.

Our workload is carefully managed to ensure close personal involvement in all phases of every project, allowing us to maintain the highest design standards, while meeting our clients' requirement for budget and schedule.

The firm is directed and managed by award-winning Creative Director, Robert Bergman, who founded Bergman Associates after working as second-in-command to Creative Director, Fabien Baron— helping Baron to launch his design and advertising agency and working for him on the art direction of Interview Magazine. Bergman also worked as Creative Director on international editions of Vogue Magazine, as Vice President/Creative Director at L'Oréal and Founding Creative Director of the photography magazine, Blindspot. Bergman also brings to Bergman Associates two decades of experience in marketing and product development — unusual for a Creative Director —as well as a unique insight and an insider's view into the luxury fashion and beauty industries. While working as Vice President/Creative Director at L'Oréal, Bergman became the first and only Creative Director in the history of the L'Oréal Worldwide Group to oversee the creative direction of multiple brands across multiple L'Oréal divisions. Robert Bergman was recently invited to speak at the Emballage World Exhibition in Paris, and the HBA Global Exposition in New York.



SERVICES:

Branding and Brand Development: Strategies for creating stronger, more exciting and more cohesive brands... branding conceptualization, brand creative direction, brand naming and total brand modernization.

Package and Product Design: Packaging design and modernization, custom product design, material sourcing, packaging production and shelf-impact strategies.

Advertising: Ad campaign development and modernization, creative direction, alternative advertising and marketing strategies, advertising art direction and design, casting, copywriting, photoshoot production, artwork production and media.

Art and Creative Direction: Art direction of photoshoots, casting and photoshoot production.

Corporate Identity: Logotype development, logo modernization, communication design and signage development.

Graphic Design: Creative direction, design strategies, marketing and printing production.

Editorial Design: Publication design and modernization, naming and copywriting, editorial management, production and consulting.


CLIENTS:

Alberta Ferretti

Aube Cosmetics / Japan

Calvin Klein Fragrances

CFDA / Council of Fashion Designers of America

Condé Nast Publications International

COTY

Estée Lauder

Forum / Brazil

Fashion Targets Breast Cancer

Gore-Tex Fabrics

J. Lindeberg

K.A.B. inc / Japan

Kao Cosmetics / Japan

Kirna Zabete

L'OREAL Paris

L'OREAL Professionnel

Maybelline Cosmetics

Mitsubishi / Japan

Monteil

Moschino

Pureology

Redken

Ryuichi Sakamoto

7th on Sixth (New York's Fashion Week)

Shu Uemura


AWARDS:

Le Prix d'Excellence de la Beauté: Le Palmarès 2008

The HBA/IPDA International Package Design Award 2007

Society of Publication Designers Awards

The Type Directors Club Judges Choice Award

American Type Directors Club Awards

American Institute of Graphic Arts Awards

The Art Directors Club Award

Tokyo Art Directors Club Awards

The ReBrand 100 award