SEPT 2009
BERGMAN ASSOCIATES IS FEATURED IN 'LEURZERS ARCHIVE' 200 BEST PACKAGING DESIGNERS WORLDWIDE 2010 YEARBOOK.
SEPT 2009
BERGMAN ASSOCIATES IS FEATURED IN AN EIGHT-PAGE SECTION IN THE GRAPHIS DESIGN ANNUAL 2010.
FEB 2009
SIX-PAGE FEATURE ARTICLE ON BERGMAN ASSOCIATES AND AN INTERVIEW OF ROBERT BERGMAN IN PLUS 81 MAGAZINE, VOLUME 43.
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JAN 2009
BERGMAN ASSOCIATES RECEIVES THE AMERICAN PACKAGE DESIGN AWARD: FOR SHU UEMURA STYLING PRODUCTS PACKAGING, SHU UEMURA HAIRCARE SECONDARY PACKAGING AND REDKEN FOR MEN'S NEW PACKAGING.
JAN 2009
BERGMAN ASSOCIATES HAS SIGNED A NEWMULTI-YEAR, NON-EXCLUSIVE CONTRACT WITH THE L'ORÉAL GROUP.
OCT 2008
SHU UEMURA PRODUCTS DESIGNED BY BERGMAN ASSOCIATES AWARDED LE PRIX D'EXCELLENCE DE LA BEAUTÉ.
FEB 2008
BERGMAN ASSOCIATES FEATURED IN COMMUNICATION ARTS MAGAZINE
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FEB 2008
BERGMAN ASSOCIATES FEATURED IN PACKAGE DESIGN MAGAZINE:
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OCT 2007
BERGMAN ASSOCIATES DESIGNS A NEW BRAND FOR L'ORÉAL: THE TEXTURE EXPERT RANGE CONSISTS OF 15 SKUS AND COMPLIMENTS THE EXISTING BERGMAN ASSOCIATES-DESIGNED TECNI.ART BRAND AND SERIE EXPERT SHAMPOOS, CONDITIONERS AND TREATMENTS.
SEPT 2007
BERGMAN ASSOCIATES' CREATIVE DIRECTOR ROBERT BERGMAN SPEAKS AT THE 2007 HBA GLOBAL EXPOSITION AND EDUCATIONAL CONFERENCE: "MEET THE DESIGNERS: WHAT YOU NEED TO KNOW ABOUT THE CREATIVE PROCESS." MODERATED BY MARIANNE KLIMCHUCK, ASSOCIATE CHAIRPERSON / PACKAGING DESIGN DEPARTMENT, FASHION INSTITUTE OF TECHNOLOGY.
SEPT 2007
BERGMAN ASSOCIATES AWARDED THE IPDA INTERNATIONAL PACKAGE DESIGN AWARD AT THE 8TH ANNUAL INTERNATIONAL PACKAGE DESIGN AWARDS (IPDA), SPONSORED BY BEAUTY PACKAGING MAGAZINE.
AUG 2007
THE LAUNCH OF BERGMAN ASSOCIATES' PROJECTS FOR SHU UEMURA: SHU UEMURA LAUNCHES ITS FIRST HAIRCARE PRODUCTS — UNTIL NOW, KNOWN ONLY FOR COSMETICS AND SKINCARE. BERGMAN ASSOCIATES IS RESPONSIBLE FOR THE DESIGN OF THE BRAND'S 24 LUXURY HAIRCARE AND STYLING PRODUCTS, AS WELL AS THE CREATION AND DIRECTION OF THE ADVERTISING AND ALL LAUNCH COLLATERAL AND PROMOTIONAL MATERIAL. THE PRODUCTS WILL BE AVAILABLE WORLDWIDE.
AUG 2007
BERGMAN ASSOCIATES-DESIGNED PRODUCT LINE FOR L'ORÉAL PROFESSIONNEL ON THE COVER OF WWD.
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AUG 2007
BERGMAN ASSOCIATES FEATURED IN CREATIVE REVIEW MAGAZINE.
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2007
BERGMAN ASSOCIATES MODERNIZES L'ORÉAL'S MAYBELLINE BRAND: L'ORÉAL'S PARIS-BASED C.E.O. JEAN-PAUL AGON COMMISSIONED BERGMAN ASSOCIATES TO MODERNIZE THE BRANDING, PACKAGING AND ADVERTISING OF THE BRAND MAYBELLINE.
MAR 2007
BERGMAN ASSOCIATES-DESIGNED PRODUCT LINE FOR SHU UEMURA PREVIEWS ON THE COVER OF WWD
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2006
BERGMAN ASSOCIATES CREATES THE HAIRCARE PRODUCTS OF L'ORÉAL: VIVE PRO BECOMES THE HAIRCARE OFFERING FOR L'ORÉAL. THE PROJECT TO REBRAND "VIVE" INCLUDED PACKAGING DESIGN, BRANDING AND BRAND STANDARDS CREATION. THE RANGE CONTAINS 45 PRODUCTS INCLUDING SHAMPOOS, CONDITIONERS, AND LEAVE-IN TREATMENTS. THE FULL LINE CAN BE SEEN AT WWW.VIVEPRO.COM
NOV 2006
BERGMAN ASSOCIATES' CREATIVE DIRECTOR SPEAKS AT EMBALLAGE WORLD EXHIBITION IN PARIS: ROBERT BERGMAN IS SPEAKING ON BRAND INNOVATION AND MODERNIZATION— « LES PRODUITS DE BEAUTE: DE L'INNOVATION A LA MODERNISATION » AT THE 2006 CONGRÈS PACK.VISION / EMBALLAGE WORLD EXHIBITION IN PARIS.
We specialize in building, redesigning and modernizing brands that are innovative, bold and successful with ultimate sophistication and international style.
Modern Design. Modern Packaging. Modern Advertising. Modern Branding.
Bergman Associates was founded in 1991 by Creative Director Robert Bergman, who began his career as Lead Art Director for Fabien Baron at Baron's agency, Baron and Baron and at Interview Magazine. Bergman then worked with Ryuichi Sakamoto and David Byrne, with beauty companies such as Coty and KAO, as Creative Director of international editions of Vogue Magazine, and as V. P. Creative Director at L'ORÉAL — the first and only Creative Director to lead multiple brands across multiple international divisions of the L'ORÉAL Worldwide Group.
With almost two decades of design and advertising experience and scores of international design awards— Robert Bergman and the team at Bergman Associates focus creative talent, experience and a marketing-insider's view of the fashion, beauty and luxury products industries on the creation and building of modern brands.
"Bergman's goal of presenting "true beauty" in his designs is unwavering no matter how commercial the project. While this is a feat that Bergman's skill makes possible, holding true to this sensibility and continually creating fresh and highly appealing visuals is definitely not an easy accomplishment." — Plus81 Magazine / February 2009
Bergman Associates builds modern beauty brands and non-beauty brands that want to be more beautiful:
Since 1994, L'ORÉAL's Redken brand with the help of Bergman Associates, has grown by more than 100 million dollars — becoming North America's largest professional beauty brand— and in spite of the current economic downturn, the Redken brand continues an unprecedented and strong positive growth.
Bergman Associates created L'ORÉAL's Tecni.art and Textureline brands which have grown into two of the world's professional beauty power-brands. The success of the brands were reflected in the acquisition by the L'ORÉAL Group.
In 2008, L'ORÉAL commissioned Bergman Associates to successfully modernize and reposition the world's largest cosmetics brand, Maybelline. Currently, L'ORÉAL is working with Bergman Associates to modernize, reposition and prepackage their most recent acquisition, Pureology.
Bergman Associates rebranded and designed L'ORÉAL's haircare brand VIVE PRO, designed and branded L'ORÉAL Professionnel's new hairstyling brand Texture Expert, and developed, designed and branded the first L'ORÉAL non-acquired new brand in over ten years— for Shu Uemura.
Bergman Associates
511 West 25th Street, Suite 804
New York, NY 10001 USA 212 645 1911
contact@bergassociates.com
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Plus 81 Magazine (JAPAN)
Creative Review Magazine (UK)
Wired Magazine (JAPAN)
Plus 81 Magazine 2 (JAPAN)
Vanity Fair Magazine (USA)
Designer's Workshop Magazine (JAPAN)
Graphic Design Magazine (USA)
Package Design Magazine (USA)
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MDM Magazine (JAPAN)
File Magazine (ARGENTINA)
IDEA Magazine (JAPAN)
AXIS Magazine (JAPAN)
Packaging Europe Magazine (France)
Cosmetics Packaging Magazine (USA)
Communication Arts Magazine (USA)
WWD (USA)
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Alberta Ferretti Artec Atlantic Records ArtItalia Aube Cosmetics (Japan) Blindspot Magazine Cadeira (Brazil) CFDA (Council of Fashion Designers of America) Calvin Klein Fragrances Condé Nast Publications International Coty Danske Statsbaner David Byrne Estee Lauder Fashion Targets Breast Cancer For Life Records (Japan) Forum Jeans (Brazil) Gore-Tex Fabrics Gut Records (Japan) Hain Celestial Group Hybrid Island Records J. Lindeberg K.A.B. Inc (Japan) KAO Cosmetics (Japan) Kirna Zabete Lim & Cia (Brazil) |
L'ORÉAL Paris L'ORÉAL Professionnel Luaka Bop Maybelline Cosmetics Mitsubishi Moda Inc. Moschino Myth (Japan) Natural Selection (Japan) Nicole Miller Nubest Salons and Spas Philosophy di Alberta Ferretti Print 2 Print Pureology Redken Rise Corporation (Japan) Ryuichi Sakamoto 7th On Sixth (New York Fashion Week) Shu Uemura Sony Music Todo Mundo Ltd. Unilever Virgin Records Vogue Brasil Warner Bros. Records William Reid Wired Magazine (Japan) |
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American Package Design Awards Le Prix D'Excellence de la Beauté The HBA/IPDA International Package Design Award The Society of Publication Designers Award The Type Directors Club Judges Choice Award Type Directors Club Awards American Institute of Graphic Arts Awards Art Directors Club Awards Fashion Targets Breast Cancer Tokyo Art Directors Club Awards Rebrand 100 Awards |
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BERGMAN ASSOCIATES OFFERS THE FOLLOWING BRANDING: PACKAGE AND PRODUCT DESIGN: ADVERTISING: GRAPHIC DESIGN: INTERNET DESIGN: |
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Bergman Associates New Business Contact: sblane@bergassociates.com Employment and Internships: hr@bergassociates.com |
