NEWS: New Press and Articles (Jan 2012)
New press in: Beauty Packaging Magazine, Branding Magazine, Cosmetics Design Magazine, Cosmetics Packaging Magazine, Dexigner, Forbes Magazine, GreenerPackage.com, International Herald Tribune, Luxury Institute
Luxury Society, Package Design Magazine, Packaging Digest, PromoBeauty, The Affluist, and The New York Times. (see PRESS listing at left)
NEWS: Pureology Professional Products Relaunch in Innovative ‘Multi-Task’ Bottle (Jan 2012)
L’Oreal’s Pureology brand professional products (shampoos, conditioners, masques and treatments) have been literally flipped over on-shelf in sophisticated pearlescent toned, multi-tasking bottles designed to reflect their 100% vegan formulation and sustainable packaging. The Pureology redesign, takes the form of a sensuously curved, innovative set of bottle designs (one sits on its cap the other on its base), which are manufactured from a single mold and appear to embrace on shelf.
NEWS: five new packaging ranges for L’Oreal's Redken (Oct 2011)
Bergman Associates designs the packaging for new product ranges for L’Oreal’s Redken brand including: INTERFORCE, NATURE’S RESCUE, SHADES EQ, STYLE CONNECTION, and Redken’s line of haircare products.
Bergman Associates
511 West 25th Street, Suite 804
New York, NY 10001 USA
212 645 1911
contact@bergassociates.com
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Bergman Associates: Innovation in brand design.
Bergman Associates was founded in 1991 by Creative Director Robert Bergman, former lead art director for Fabien Baron at Interview Magazine and at Baron and Baron Inc., art director for Ryuichi Sakamoto and David Byrne, creative director of international editions of Vogue Magazine and most recently, vice president/creative director at L'Oreal.
The team at Bergman Associates brings fashion, beauty and luxury industry insider experience, creative excellence and superior innovation to the creation, design and building of modern brands.
“Bergman Associates' goal of presenting “true beauty” in their designs is unwavering no matter how complex the project. While this is a feat that skill makes possible, holding true to this sensibility and continually creating fresh and highly appealing visuals is definitely not an easy accomplishment. ” — Plus81 Magazine, Japan
360º BRAND DESIGN: brand positioning, brand naming, logo design, corporate identity, brand innovation and brand standard maintenance.
ADVERTISING: creative and art direction, casting, photoshoot production, alternative advertising, retouching and post-production.
GRAPHIC DESIGN: full-service collateral design, signage system and navigation design, broadcast graphics, editorial design, print and artwork production.
INTERNET DESIGN: full-service web presence creative direction, design and technical implementation.
PACKAGE DESIGN: packaging creative direction and design, shelf-impact optimization, packaging production art and file preparation, rendering, comp and model production.(also see our partner company: Mpakt.)
PRESS:
2LUXURY2 download
AXIS Magazine (JAPAN) download
Beauty Packaging Magazine download
Branding Magazine download
Communication Arts Magazine download
Cosmetics Design Magazine download
Cosmetics Packaging Magazine download
Creative Review Magazine (UK) download
Designers Workshop Magazine (JAPAN) download
Dexigner Magazine download
Dexigner Magazine download
File Magazine (ARGENTINA) download
Forbes Magazine download
Graphic Design Magazine download
GreenerPackage.com download
Happi Magazine download
Hotel Management Magazine download
IDEA Magazine (JAPAN) download
International Herald Tribune download
Luxury Institute download
Luxury Society download
Package Design Magazine download
Package Design Magazine download
Packaging Digest download
Packaging Europe Magazine (France) download
Packaging World download
Plus 81 Magazine (JAPAN) download
PromoBeauty download
The Affluist download
The New York Times download
Vanity Fair Magazine download
Wired Magazine (JAPAN) download
WWD download
AWARDS:
American Package Design Award
Le Prix D'Excellence de la Beauté
The HBA/IPDA International Package Design Award
The Society of Publication Designers Award
The Type Directors Club Judges Choice Award
Type Directors Club Award
American Institute of Graphic Arts Award
Art Directors Club Award
Fashion Targets Breast Cancer
Tokyo Art Directors Club Award
Rebrand 100 Award
ARTICLES:
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modern packaging + innovation.
SELECTED CLIENTS:
7th On Sixth (New York Fashion Week)
Alberta Ferretti
ArtItalia
Atlantic Records
Aube Cosmetics (Japan)
Blindspot Magazine
Cadeira (Brazil)
Calvin Klein Fragrances
CFDA (Council of Fashion Designers of America)
Condé Nast Publications International
Coty
Danske Statsbaner
David Byrne
Estee Lauder
Fashion Targets Breast Cancer
For Life Records (Japan)
Forum Jeans (Brazil)
Gore-Tex Fabrics
Gut Records (Japan)
Hain Celestial Group
Hybrid
J. Lindeberg
K.A.B. Inc (Japan)
KAO Cosmetics (Japan)
Kirna Zabete
Lim & Cia (Brazil)
Luaka Bop
L’OREAL Paris
L’OREAL Professionnel
Maybelline Cosmetics
Mitsubishi
Moda Inc.
Moschino
Myth (Japan)
Natural Selection (Japan)
Nicole Miller
Nubest Salons and Spas
Philosophy di Alberta Ferretti
Pureology
Redken
Rise Corporation (Japan)
Ryuichi Sakamoto
Shu Uemura
Sony Music
Todo Mundo Ltd.
Unilever
Virgin Records
Vogue Brasil Magazine
Warner Bros. Records
Wired Magazine (Japan)
©2012 BERGMAN ASSOCIATES. ALL RIGHTS RESERVED.
